FortyTwo Studio – Growing a Brand

Since FortyTwo launched at the end of 2015, we’ve been committed to making sure the work we do works. Understanding what our clients are looking to achieve and committing to where our expertise and influence is best placed are core to mutual success.

We’ve always been convinced that much of the early brand strategy work we develop is the ideal platform to build an ongoing marketing strategy upon, for new or already established brands alike.

Understanding stakeholders, value propositions and the markets themselves are common factors across all communication strategies, whether you are building a brand from scratch or growing something already established. This kind of vital insight is the bedrock required to successfully:

• Grow market share

• Build audiences

• Engage a team

• Tell a story

• Reach a goal

• Achieve a vision

Each day, we hope to further one or all of these key objectives through our brand and digital work. Over the past few years, however, we have also been cultivating an active and strategic marketing capability that offers even greater value and impact for clients and the brands we have developed together.

A natural progression from the strategic brand work we have been delivering since day #1, this growing side to our business has our marketing team dovetail with designers and developers to plan, create, deliver and measure a range of marketing activity — always looking to equip our clients with the tools to cut through what is a very competitive and noisy marketing ecosystem. Websites, social media, digital comms, events and even the occasional traditional PR release all play their part in stitching together a cohesive and comprehensive piece of work.

But whatever the goals might be, it’s always about results. Understanding what constitutes a truly valuable ROI and building a strategy and delivery plan to achieve it is where our marketing team live and breathe, and we’ve been fortunate to cultivate a number of relationships with brilliant clients that initially began as a creative and/or brand strategy brief and have grown naturally into ongoing support.

We are proud to have helped many achieve and to continue to achieve real return on investment that is aligned with our clients’ goals and objectives.

In recent years, this has included:

• Launch of a new product that exceeded sale targets ahead of schedule.

• Grown online communities and engagement by 000s% on a year-to-year basis.

• Successfully launched and supported a range of products to both trade and retail customer markets.

• Grown real business leads and opportunities across a wider geographic footprint.

• Improved industry reputation and built new advocacy across targeted sectors.

Each project alluded to above has had its own unique set of characteristics, opportunities and goals and our approach has reflected these unique factors and the clients own personalities, brand and tone.

We’ll share some ‘case study’ work on our brand-rooted, growth-focused marketing support work in the coming months, but to find out more about how our integrated approach can aid the growth of your own brand, just shout at mark@fortytwo.studio and we’d happily share more details over a coffee.

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