We meet the word ‘transition’ in various aspects of our lives and it can often feel like the ensuing uncertainty brings a little unwelcome brand chaos to proceedings. However — whether it's energy & net zero targets, hybrid workplace patterns, a renewed need for skills to shift or continual digital innovations — a conscious choice to go back to basics can bring a little calmness again.
Any transition can be difficult, of course, but they ultimately bring incredible opportunities for the entrepreneurially-minded. Our role as a brand agency is to help companies communicate such opportunities to their stakeholders ('stakeholders' being a slightly boring word for all those who are affected by or invested in a company’s success or otherwise).
Adapting how you communicate, where you are positioned in the market and an understanding of who your customers are all vital for any brand in times of change. Going back to such foundational questions can help bring real focus and purpose to your plans.
But what does transition mean to you and your brand?
Technological innovation? Repositioning in the marketplace? Growth into emerging markets? Increased recruitment and skills development?
The opportunities are as wide as they are deep and as a brand and digital agency, FortyTwo are fortunate to be working with a wide range of organisations who are making the most of these pivotal times we live and work in.
We have worked closely with them, helping to develop their offerings in order to better take advantage of such advantages through:
Refined brand strategy New product launch Deeper customer personas Measurement and action Visual rebranding Digital platform development
Whatever the required direction, our team of creatives, developers and marketeers work across our varied client base to ensure that now, more than ever, each brand has clarity of purpose, a deeper understanding of who their audiences truly are and a strong grasp of the tools needed to better communicate it all.
We’re always here to have a quick chat about how your brand can navigate and flourish through the chance and opportunity of now.
Send a wee note to firstname.lastname@example.org anytime or arrange to come in for a chat — the coffee's good.