FortyTwo Studio – Say Hello... James Erwin

Name: James Erwin

Role: Marketing Specialist

Since: 16th September 2019

WokWok Order: 95 - Beef Satay

For those who don’t know give us a quick rundown of what you do:

I’m here to write good copy, help develop brands and roll out digital marketing strategies that make clients attractive, highly visible and distinctive. I’m a social media perfectionist and won’t deny that I still get a rush when I see a piece of content thriving, racking up that engagement.

My background is arts marketing and I have come from the world of cinema and film festivals, but I’m really relishing the variety and creativity that working for FortyTwo brings.

Favourite aspect of your job:

It’s still early days I suppose, but I’m really enjoying the collaborative process in the Studio - between design, digital, web dev and client. It can take hard work to get a project moving, but it’s really exciting to see the progression as we take concepts and ideas and move them into reality.

I also find it rewarding to work with business owners who have so much invested in their ‘baby’ - helping them get the results they need is a really satisfying feeling.

I also love the Studio craic.

What do you like doing when you’re not in the studio?

I might have left the movie business but I’m still an anorak when it comes to films, and try to keep up to date with blockbusters and new arthouse gems. Scotland is lucky enough to have some world-class cinemas and film festivals - long may they reign.

Otherwise, I’m a bit of a pop culture all-rounder - sports fan, music lover, video gamer, art nodder, literature collector, theatre casual and meme fancier. A fan of all and a master of none? Pretty much.

Tell us a wee something about you that folks might not know and/or care about.

When I was young, my singular career ambition was to be a panel cartoonist - and I was infatuated with Peanuts, Garfield, Calvin and Hobbes and The Far Side. I still have plenty of books.

I soon began to realise, however, that I couldn’t draw very well, and my dream fell by the wayside, but the more indie ‘web comics’ I see, the more I now wonder if I could give it another go...

Lastly - what’s your guilty pleasure:

Wrestling - the fake fighting kind. Great TV in all the worst ways.