Foodstory Zero

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Foodstory Mark

A Journey to Zero Waste

Food Story opened Food Story Zero on the Aberdeen University Campus last year to much acclaim. Their drive towards zero waste packaging is both inspiring and delicious.

We were commissioned to develop not only an extension to their very well known and regarded brand but also create a simple yet effective graphic system that explains the customer journey. Zero Waste Packaging involves a sea change in how we behave when we buy food - it needs clarity of message from the outset.

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Foodstory 2
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Foodstory Explained
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Foodstory 3
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Foodstory 0
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Foodstory 1
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Foodstory 4
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Foodstory Colour
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Foodstory Posters
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Screenshot 2019 01 26 At 20 00 37

Brand Development

Signage and Wayfinding

Graphic Language

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Foodstory Grid
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Foodstory Markleafs