A Journey to Zero Waste
Food Story opened Food Story Zero on the Aberdeen University Campus last year to much acclaim. Their drive towards zero waste packaging is both inspiring and delicious.
We were commissioned to develop not only an extension to their very well known and regarded brand but also create a simple yet effective graphic system that explains the customer journey. Zero Waste Packaging involves a sea change in how we behave when we buy food - it needs clarity of message from the outset.
Signage and Wayfinding