Brown & Brown
Discovering the Journey of home
A modern twist on an old classic
Set within the incredible landscape of Strathdon, The Lonach Hotel is being developed on the site of the old Colquhonnie House Hotel. When finished, it will provide the area and those visiting with a modern take on traditional Scottish hospitality.
The first stage of the project was the launch of The Steading bar in June 2019, which not only provides a glimpse of what's to come with the full development but also provides the locals with an authentic, family pub that can become a crucial hub for this rural community.
We took influence from the surrounding area and material to create a custom typeface based on an old classic - ‘Big Caslon’. This built the foundation of the Lonach identity, which we then adapted to create the logo for The Steading.
"Every member of the FortyTwo team understood what our aims were and their passion and enthusiasm equalled ours. Converting old historical buildings without losing the heritage is not easy but the team at FortyTwo delivered a compelling brand identity and story that was a nod to the old and a welcome to the new."
Lynne Lino — Owner, Lonach Hotel & The Steading Bar