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Brand refresh for global business

Leading ROV service provider ROVOP approached FortyTwo Studio with a brief to help grow their brand in line with expanding business opportunities. ROVOP had experienced substantial growth in the 6 years since it’s inception seeing the teams in UK and the US competing for global contracts. They needed their brand to reflect their position in the market across all of it’s touch points and better reflect a company of their standing. 

— Critical to have a clear and consistent brand application across all materials

— Need the brand to reflect the global business they are

— Establish clear brand position and tone of voice

— Extend graphic language throughout

— Re-design all service collateral, addressing critical application issues

Rovop Guidlines

From an initial discovery process and brand audit we found that there were some stand out strengths within the existing material, but the depth of application was poor, with existing collateral struggling to meet internal and external expectations.

We used the strength of the existing Logomark and strapline as a starting point and from here we began to develop a range of noun-verb pairings, which not only complimented their original company strapline but also reflected the company's high standards and service excellence. This initial exercise went on to form a suite of brand and service messages which helped to better position the brand both internally and externally.

Rovop Dev Mash2

With the brand position beginning to take shape, we needed to address the well used but unloved graphic elements of the brand. The logo had served the business well as a start-up, but over time and with increasing and varied application, the cracks had begun to show. With the amount of brand equity belonging to the Logo being very high we knew we couldn’t stray too far from the original.  So we stripped it back to basics while addressing all the production issues the team were facing through colour and typography definitions. The results are a clean and modernised refresh of the logo which solves the application issues and is more useable across all media.

Rovop Logo Gif
Rovop Docs Copy
Rovop Cover
Tech Spec Spread