BRAND IDENTITY

MESSAGING

WEB DESIGN & BUILD

Established in 2010, Accord Energy Solutions Ltd is a remarkable Scottish business for a number of reasons. One of the market leaders in hydrocarbon accounting and related services, they have built strong relationships with major energy sector clients in the North Sea region and beyond. They were also the first employee-owned start-up business in Scotland and since their formation have assembled a skilled team with a wealth of client-side experience and a very real stake in the success of their consultancy.

We began working with the Accord team last year — beginning with a new brand identity for the business, featuring a dynamic ‘A’ logo marque, structured on Accord’s three core areas of expertise — Measurement, Allocation & System Delivery. The identity also included a supporting suite of abstract graphics, a refreshed colour palette, type and document templates.

We designed illustrations to visually convey the essence of Accord's services, addressing the scarcity of imagery in software and confidential data. Using geometric shapes to signify precision in mathematical calculations, we crafted an identity with minimal visual resources.

These three areas formed the basis of a new website development. The new website would reflect their considerable capability, showcase their areas of expertise and, crucially, spotlight the human face(s) of the business and what clients can expect when they engage their services.