TECA / P&J Live

Teca Logo Signage Fortytwo Studio Chveron Overlayslim

Creating a visual identity for the UK's newest events complex

The Event Complex Aberdeen is the UK's single largest investment of its kind, and has been in planning for over decade. It's an events complex of international acclaim, with over 50,000sqm of events space, 3 onsite hotels, all powered by local renewable energy.

As a large public facing development, the identity needed to answer a lot of questions right from the start. With the building plans approved and the development underway, we had a tight timeline to complete the project, in which multiple national and international stakeholders, across both public and private sectors, all had a say.

Logo Strap

Place and Purpose

We examined geographical context, primary activities as well as the architectural cues of the building. The resulting identity draws a very direct line between these and is represented in a simple, strong, highly readable and understandable Logo mark.

Teca Logo Ani Red
Teca Logo Fortytwo Studio Outline
Teca Branding Extention2
Teca Branding Extention
Teca Branding Extention3
Teca Logo Fortytwo Studio Card1
Teca website in development 2

Full website design and development was essential to this brand launch

Teca Tote Mockup Score
Teca Logo Fortytwo Studio Bag2
Teca Logo Fortytwo Studio Bag1
Teca Whats On
Teca Museum Toilets

P&J Live

Since creating the brand, The Event Complex Aberdeen has since been sponsored by Aberdeen Journals and will be called P&J Live for the next 3 years. As their Brand and Digital partner, we have been involved in that development, ensuring for a smooth transition.