That’s where it starts – before pens or pixels are unleashed – and well before any design work is undertaken. We want to know who, where and what – followed by a big dose of why. Who is going to see the logo? Where will it be seen? What does it need to do? And why?

Of course, we love shape, we love type, we love colour and creativity, and all the other great parts of logo design – but we know your logo needs to be a functional representation of your business, so we promise not to get too carried away with the crayons or the cartoon characters!