Customs Made Clear





Bethan is an independent consultancy with expertise in customs, logistics and supply chain. Built from a small team of skilled individuals, they are on hand to guide clients through the otherwise complex process that is customs.

They came to us looking for a rebrand — an opportunity to build personality and life into the brand. As an independent business, they offer impartial advice and look to provide the best results for client businesses. People are at the core of Bethan, and this was key to this brand's success.

Typography is a fundamental element in the Bethan brand. The logotype is a customised version of the sans-serif grotesque Agrandir, which was altered to suit a more flowing and connected form — suggesting the linked process that Bethan provide. We paired this with a bright colour palette, and a human-centric approach to messaging a with conversational tone to accurately reflect the Bethan experience.

Bethan Bcards
Bethan CS 1800x1200 Customs Made Clear
Bethan guides 1800x1200
Bethan CS Colour v2
Bethan CS 1800x1200 Colour
Bethan Booklet
Bethan Type Edit4
Tote Bag MOCK
Bethan CS WEB 1800x1200

The support the team at FortyTwo provided, from initial brand strategy to website launch was fantastic. We are so happy with the end result – a unique brand identity that really shows who we are, what we do and a website that is aesthetically pleasing as well as being totally functional. For anyone thinking about using their services — we very much recommend!

Nicola Alexander - Director


SERVICES: Brand Identity, Strategy, Copy Writing, Art Direction, Web Design and Build

PROJECT LEAD: Jill Montgomery, James Erwin, Ross Thomson

PHOTOGRAPHY: Jonathan Addie