FortyTwo Studio – Devana

"I'll put a stone on your stone."

Devana is an independent outdoor lifestyle brand making high-functioning clothing that utilises Scottish materials and manufacturing.

Shaped by the rugged landscapes and coastlines of Northern Scotland, we were asked by the founders to create a brand identity that reflected their purpose, fitted into the super-premium end of the street wear sector and would define them as the brand grew.

They gave us a tight brief with multiple director level stakeholders, so balancing all input, feedback and creative direction was vital to success.