Outlaw Rum

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Over swell and through storm

BRAND CREATION

PACKAGING

ART DIRECTION

E-COMMERCE

When two friends on the opposite sides of the globe approached us to develop a brand and bottle for a project that aimed to marry together the best of two prestigious distilling histories, we just couldn't say no. The Outlaw Rum Company set out with one goal in mind — to create a classic rum to rival the taste and complexity of the finest single malt whiskies. A challenger spirit that stands for independence and doing things your own way.

Starting life in the dunder pits of Port of Spain, Trinidad, this unique spirit was developed with the finest rum distillers in the world, then transported over swell and through storm to its resting place in the foothills of the Cairngorms, where it's aged in single malt whisky casks until maturity.

Born in Trinidad and matured in Scotland.

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Outlaw OG Bottle Close H Ero
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Outlaw Group 1
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Outlaw Group 2
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Outlaw OG Bottle Watxhstrp coin 9600
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Oitlawe Editions 3 images

Outlaw Rum Limited Editions

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Outlaw OG Bottle Dirk MACRO
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Outlaw OG Bottle Label MACRO 7349
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Outlaw Title copy

Brand Creation

Bottle Design & Packaging

Art Direction

Strategy

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Outlaw Rum Hero Square copy

Central to the brand is the story of two unlikely friends who share a passion for fine spirits and a rebellious nature. The bottle carries the story of their kinship and their journey to create this unique spirit.

Rooted in tradition, but with an added twist of doing things differently, the brand literally wears its story on the bottle — building character and recognition with a nod to classic whisky labelling and a three-level direct-to-bottle print.

Restrained, yet decorative — the brand and bottle straddles the old and the new, the simple and complex. Mirroring the spirit contained within it.

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Story paper R
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Outlaw Rum B Rand Identity Group 3 copy
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Outlaw Rum Bottle Macros Group 4
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Outlaw Group Bottle 5

Fully Responsive Web Design

Ecommerce Platform

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Iphone mockup
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Outlaw Web copy
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Outlaw OG Bottle Barrel 9583
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Outlaw OG Glass end slide copy

"FortyTwo have been the creative force behind Outlaw Rum's brand placement in the premium spirits market. Originality and imagination has allowed us to show off our spirit and really tell our story - both of which have been superbly realised. Assisting with supplier liaison and contacts within Scottish and UK producers - we have been able to execute our targets of product launch with exceptional bottle design, and brand delivery. There is a team behind what has been achieved, led by Sam, the team of developers and designers have nailed it. Sláinte."

Jim Ashley - Owner, Outlaw Rum

3D renders by Render Studio

Motion by SNAP