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From the Old to the New

The directors of Tremmel Restoration approached us to help them on a rebranding exercise, following a recent change of ownership and renewed creative direction. Departing from the established, the internationally respected Edinburgh-based architect and interior designers needed to redefine themselves and their image, while staying relevant to the high-value client base they work with.

We worked closely with the team through naming workshops and on brand strategy and identity creation, with a continuing work scope defined for 2020.

Forty Two Studio Edel Architects 1100591


Brand Strategy

Identity Creation

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A strong yet elegant mark was developed to tie together the key principles of the business. Traditional — Modernity, Design — Build, all coming together to pinpoint the sweet spot between style and pragmatism that they are known for. The 'Edel Cross' is also a literal twist on a classic feature of Georgian architecture, an area in which the business specialises.

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