Tor Workshop & Contractors


Tor Workshop

Rebrand for sustainable, skilled Scottish craftsman




Tom Addy approached us to rebrand his Highlands-based furniture and contracting business. A renowned furniture maker and specialist contractor nestled in the wilds of the Cairngorms National Park, Tor offers customers the finest in sustainable Scottish craftsmanship. Working with a highly respected client list — including Balmoral Estate, Art Farm, Hauser & Wirth, The Fife Arms and Moxon Architects — the developed brand needed to reflect the quality, time and respect that their work commands.

Tor thrive on material selection — using locally-sourced timber from windblow, tree surgery or mill stock to create their work. Each piece of wood dictates the final result, its construction and the process it takes to make it. This provenance-led approach is paramount to the business, using well-honed craftsmanship and unrivalled attention to detail to create projects that truly stand out.

Tor Misc 72
Tor Misc 7899
Tor Slides Graphics TYPE
Tor Slides Graphics Text spiel
Tor Guides
SDA Tor Forty Two Chair
Tor Misc 5
Tor Misc 3
Tor Misc 4
Tor Misc 3675
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Tor Slides Graphics4

We created a decadent and refined brand marque, derived directly from a construction technique used in the furniture work.

The Tor ‘Stitch’ brings together many opposing factors within the brand and the business. It is the joining together of material and process; of place and provenance; of purpose and nature; that threads the needle and stitches the Tor brand together.

With the initial brief also including a whisky merchant side to the showroom business, initial messaging work was developed based around pairings — offering evocative contrasts between the sharp tools and the hands of the maker; the sawdust strewn workshop floor and the clean and shiny whisky glasses.

The old wood and the modern whisky.

Tor S Ignsage light
Wooden Boxes pair copy
Tor Misc 0951
SDA Tor Forty Two 0975
TOR Stationery
TOR Phones2
Tor Misc 7133

SERVICES: Brand Identity, Strategy, Copywriting, Art Direction, Web Design and Build

PROJECT LEADS: Sam Longmire, James Erwin

PHOTOGRAPHY: Jonathan Addie, Moxon Architecture, Ben Addy