Brand Development for Tor Workshop, Braemar

Tor Workshop & Contractors

Tor Workshop

Rebrand for sustainable, skilled Scottish craftsman

STRATEGY

BRAND IDENTITY

WEBSITE

Tom Addy approached us to rebrand his Highlands-based furniture and contracting business. A renowned furniture maker and specialist contractor nestled in the wilds of the Cairngorms National Park, Tor offers customers the finest in sustainable Scottish craftsmanship. Working with a highly respected client list — including Balmoral Estate, Art Farm, Hauser & Wirth, The Fife Arms and Moxon Architects — the developed brand needed to reflect the quality, time and respect that their work commands.

Tor thrive on material selection — using locally-sourced timber from windblow, tree surgery or mill stock to create their work. Each piece of wood dictates the final result, its construction and the process it takes to make it. This provenance-led approach is paramount to the business, using well-honed craftsmanship and unrivalled attention to detail to create projects that truly stand out.

We created a decadent and refined brand marque, derived directly from a construction technique used in the furniture work.

The Tor ‘Stitch’ brings together many opposing factors within the brand and the business. It is the joining together of material and process; of place and provenance; of purpose and nature; that threads the needle and stitches the Tor brand together.

With the initial brief also including a whisky merchant side to the showroom business, initial messaging work was developed based around pairings — offering evocative contrasts between the sharp tools and the hands of the maker; the sawdust strewn workshop floor and the clean and shiny whisky glasses.

The old wood and the modern whisky.