Giving Scotland's Lost Flock a new voice
Rebrand for sustainable, skilled Scottish craftsman
Tom Addy approached us to rebrand his Highlands-based furniture and contracting business. A renowned furniture maker and specialist contractor nestled in the wilds of the Cairngorms National Park, Tor offers customers the finest in sustainable Scottish craftsmanship.
Working with a highly respected client list — including Balmoral Estate, Art Farm, Hauser & Wirth, The Fife Arms and Moxon Architects — the developed brand needed to reflect the quality, time and respect that their work commands.
We created a decadent and refined brand marque, derived directly from a construction technique used in the furniture work.
The Tor ‘Stitch’ brings together many opposing factors within the brand and the business. It is the joining together of material and process; of place and provenance; of purpose and nature; that threads the needle and stitches the Tor brand together.
With the initial brief also including a whisky merchant side to the showroom business, initial messaging work was developed based around pairings — offering evocative contrasts between the sharp tools and the hands of the maker; the sawdust strewn workshop floor and the clean and shiny whisky glasses.
The old wood and the modern whisky.
SERVICES: Brand Identity, Strategy, Copywriting, Art Direction, Web Design and Build
PROJECT LEADS: Sam Longmire, James Erwin
PHOTOGRAPHY: Jonathan Addie, Moxon Architecture, Ben Addy
LIVE SITE: torworkshop.com