Label Profile: Devil's Point Rum

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Label Profile: The Queen & Her Ghillie




Reimagining the Devil's Point Rum series for Burn O' Bennie Distillery. Proudly distilled and bottled in Scotland this Rum has been produced in celebration of a renowned Scottish tale and the mountain around which it's based.

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This label is a highly decorative label featuring detailed depictions from a famed scottish tale. A multi-level emboss and a single foil block die for the entire print, the two colour ways were made, one for Golden Rum and another for a Sherry Cask edition.

It's said when Queen Victoria had once been out shooting on her estate, she had enquired as to the name of a nearby peak - it's name in Gaelic "Bod an Deamhain", and when asked, her ghillie, John Brown had to think quickly and save her majesties blushes, he smartly replied the peak was named the 'Devil's Point' - not quite the literal translation.

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SERVICES: Brand Identity, Packaging, Art Direction

PROJECT LEAD: Sam Longmire


AWARDS: Graphis Gold - Packaging