— Brand Development

— Packaging Design

— Web Design

FHG founder, Leigh Forbes, has worked as a podiatrist for over 20 years — and has a unique and clinical understanding of caring for patients' foot care needs. Using her insight, experience, and passion, Leigh has developed the FHG.Formula - a range of naturally sourced foot care products aimed to treat a wide range of specific foot conditions. Through the brand Leigh hopes to encourage better foot health for her customers at home, providing a level of clinical care between appointments.

Packaging Design

The stripped back design uses a clean and measured typographic system, tactile paper stock and delicate embossings, to create an brand that is not only accessible to a wide audience, but one that asks to be taken out of the bathroom cabinet and sits elegantly alongside premium cosmetic products - bridging the gap between desirable lifestyle brand and clinical treatment. A subtle and sensitive colour palette reflects the natural ingredients and aroma blends which differentiate each product.

FHG looks to elevate topical foot care treatment, aligning with an image conscious consumer who place great importance on aesthetics and tone for clinical products that are more commonly found behind the counter at the pharmacy.